Challenge
Raise the profile of the North American Strategic Infrastructure Leadership Forum. HCG worked with CG/LA Infrastructure LLC staff to gain international media coverage of the event hosted in Washington, D.C.
Strategy and Tactics
HCG developed and implemented a comprehensive media strategy that included:
- Promoting event to Washington, DC based media
- Targeting home-state and regional media of speakers
- Booking interviews with key speakers on national morning business programs
- Placement in key Washington, DC daybooks on event
- Working with the YouTube medium to organize multilingual interviews with forum attendees and speakers from Germany, Mexico, Canada and the U.S. to offer direct insight about the program to journalists and interested parties thereby promoting the event and elevating the forum's profile
Results
The North American Strategic Leadership Forum garnered coverage in a wide range of media outlets including NBC, CNN Expansión, Reuters, industry publications, and local papers. YouTube videos have received more than 450 views to date and the multi lingual interview videos continue to work to raise the profile of the forum in the U.S. and abroad.
A Sampling of Media Stories Generated by the North American Strategic Leadership Forum >>
What Clients Say About HCG
"The staff at HCG is excellent to work with. The individualized attention they offer their clients sets them apart in the consulting world and the results are consistently top-notch."
--Norman Anderson, President and CEO, CG/LA
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